Soake Pools is a family-owned-and-operated business in the heart of New England that crafts luxury plunge pools with an unwavering attention to detail and quality since 2014.
As a PR and paid advertising client of UpSpring’s since 2022, when Soake Pools needed a fresh, elegant look that honored their established brand, they knew UpSpring was the right fit. The UpSpring creative specialists refined the brand identity while preserving the charm of the original logo. The result? A brand that exudes sophistication and personality.
Alongside the rebrand, the website team designed an intuitive, visually stunning website that tells Soake Pools’ story. As a critical part of the sales funnel, the website needed to not only showcase their innovative products but also provide a seamless, luxurious user experience. Prospective customers can now effortlessly explore the specifications as well as customizations available, discovering all of the ways they can make the plunge pool of their dreams, and easily connect with a sales representative to continue their journey.
UpSpring’s work elevated Soake Pools’ brand and website, infusing it with even more personality and storytelling, and creating a beautiful, user-friendly digital experience.
“The UpSpring team is top notch in everything they do! Their attentiveness to our goals along with their deep bench of creativity resulted in a very cool brand refresh and a next level website. To top it off, they are fun to work with!”
“The UpSpring team is top notch in everything they do! Their attentiveness to our goals along with their deep bench of creativity resulted in a very cool brand refresh and a next level website. To top it off, they are fun to work with!”
